Through the Lens: Alejandro Arrias
Through the lens of Alejandro Arrias, this editorial for Marie Claire Colombia creates a world suspended between fantasy and performance. Painted backdrops, layered textures, and soft movement come together to form imagery that feels playful, theatrical, and slightly surreal.
The visual language of the story is built through contrast and composition. Floating florals interact with sheer fabrics and sculptural styling, allowing fashion to become part of the environment itself rather than something placed against it. Every frame feels immersive, with color and texture working together to create depth and rhythm throughout the series.
What makes the editorial particularly striking is its sense of movement. Fabrics drift across the frame while gestures and poses feel natural and instinctive, giving the imagery an energy that never feels overly controlled. Even within highly stylized compositions, there is room for spontaneity and personality to emerge. The subjects are not overshadowed by the set design — instead, they exist in harmony with it.
The painted backdrops add another layer of storytelling, blurring the line between fashion photography and visual art. They create a dreamlike atmosphere that feels handmade and expressive, reinforcing the editorial’s playful tone while giving the images a timeless quality. Rather than relying on minimalism, the series embraces fullness — texture, color, movement, and emotion all working simultaneously within the frame.
At its core, the story reflects transformation and self-expression. Each image carries a sense of curiosity and freedom, capturing the idea that fashion can be both performative and deeply personal. The result is an editorial that feels imaginative without losing emotional warmth, balancing artistic direction with authenticity.
Credits:
Editor in Chief: Gerardo Angulo
Photography: Alejandro Arrias, David Bravo Bustos
Models: Litza Veloz, Elibeidy, Gonzalo San Roman, Romaine, Fernando Merino, Caribeeemami
Creative & Art Direction: Papitaa Criolla
Painted Backgrounds: Lucho Campos
Makeup & Hair: Ariadna Martin, David Bravo Beauty
Makeup & Hair Assistant: Sara Paredes
